Wednesday, March 9, 2011

story of john sculey and steve jobs ( apple inc )

Donald William Dotterer wrote, "Steven Jobs is the man who founded the enormously successful company called Apple Computer. Jobs decided that Mr. John Sculley was the man he needed to help him fulfill his dream of building a completely different kind of computer company, one which [Jobs dreamed] would make computers available to every person in the world. However, Mr. Sculley was comfortably and safely entrenched as president of the Pepsico Corporation, the makers of the soft drink Pepsi.

"In this position, John Sculley had achieved everything that a man could want: power, prestige, public recognition, an enormous salary and a secure future. The thought of a career change requiring a move to the West Coast frightened him. He was concerned about losing pensions and deferred compensation and the adjustment to living in California, in other words, 'the pragmatic stuff that preoccupies the middle-aged.'

"John Sculley knew that he was safe at Pepsico. But he also knew that he had grown to dislike the competitive nature of the business. He also knew how bored he was. Steven Jobs at Apple Computer sensed this. And so he finally confronted his new friend with this pointed question. He said to John, 'Do you want to spend the rest of your life selling sugared water or do you want a chance to change the world?' That question penetrated deep into the heart and mind of John Sculley. It changed the course of his life. He therefore went to Apple Computer and helped it to grow into one of the most successful corporations in the world. Mr. Sculley's life was changed because he took the risk and decided to invest. Was it a risk? Yes. But without it, there would be no reward."2

I'm not suggesting that you should change your job (though some of you may need to), but I am asking, "Do you want to spend the rest of your life doing only what you are doing now, or do you want to help to truly change the world—one person at a time?"

You can.

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